What was the focus of the digital marketing campaign proposed?

The focus of the proposed digital marketing campaign being on engaging clients with minimal costs highlights a strategic decision to maximize effectiveness while minimizing financial expenditure. This approach is particularly relevant in today's digital landscape, where many tools and platforms allow businesses to reach large audiences without the heavy investment typically associated with traditional marketing methods.

By prioritizing client engagement, the campaign aims to foster a stronger connection with the target audience, driving loyalty and customer satisfaction. This aligns with current trends in marketing that emphasize direct interaction and relationship-building over broad, impersonal advertising.

In contrast, the other options do not align with the core focus of maximizing engagement cost-effectively. Enhancing traditional marketing outreach, for example, suggests a focus on methods that might not be as economical or as interactive as digital strategies. Raising the company’s market budget implies an increase in spending rather than finding more efficient ways to engage clients. Evaluating past marketing strategies does not focus on a forward-looking approach to client engagement but instead revolves around analyzing previous actions, which is not the main goal of a proactive digital marketing campaign designed to foster immediate client relationships.