What was a primary focus in managing the project with limited resources?

Utilizing social media marketing as a primary focus in managing a project with limited resources is a strategic decision that maximizes outreach and engagement without incurring high costs. Social media platforms enable targeted communication and can reach a broad audience efficiently. Given that traditional marketing methods often require larger budgets for print, television, or other media, social media offers a cost-effective alternative that can yield significant results through organic reach and community engagement.

In a resource-constrained environment, leveraging social media allows for creative marketing strategies that can be executed quickly and adapted as necessary. It also provides measurable analytics, helping to ensure that efforts are effective and allowing for adjustments based on real-time feedback. This approach not only conserves resources but also aligns with contemporary consumer habits, making it a relevant choice for today's marketing landscape.