How did the digital marketing campaign address client engagement?

The focus of the question is on how the digital marketing campaign addressed client engagement. The correct answer highlights a strategic aspect of the campaign that demonstrates its effectiveness in engaging clients.

Reducing costs significantly can release resources that can be reinvested into more impactful engagement strategies. When a campaign is more cost-effective, it can allow for a larger budget allocation to initiatives that directly involve clients, such as creating more personalized marketing content or providing additional customer support. This ultimately leads to a better connection with clients, enhancing their experience and engagement.

While other options touch on various marketing aspects, none directly connect to client engagement in the way that cost reduction does. For example, utilizing traditional marketing techniques may not capitalize on the advantages of digital marketing that foster engagement. Similarly, enhancing face-to-face interaction does not align with the digital marketing focus, as it implies a reliance on in-person communication rather than online connectivity. Expanding advertising to additional channels is also relevant, but without emphasizing client engagement specifically, it does not address the direct impact on how clients interact with the brand.